“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

The zombies, cowgirls, and witches were out in force Saturday night on Clematis Street as thousands of people came to Moonfest to celebrate Halloween. They came from Broward County, Boynton Beach, Wellington, Port St. Lucie, and as far away as Germany and Sweden. Photo: Joe Smith, 60, Boca Raton. (Photo by Thomas Cordy/The Palm Beach Post)

Members of the “Exit Point” amateur rope-jumping group stage a performance as they jump from a 44-metre high (144-ft) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, November 3, 2013. Fans of rope-jumping, a kind of extreme sport involving a jump from a high point using an advanced leverage system combining mountaineering and rope safety equipment, marked the end of the group's jumping season and recent Halloween festivities. (Photo by Ilya Naymushin/Reuters)

In time for Halloween the Maniac Pumpkin Carvers, creative art studio, held the Cotton Candy Machine workshop in Brooklyn, N.Y., demonstrating techniques and tools to create intricate pumpkin art. Maniac Pumpkin Carvers, which focuses on elevating the art of pumpkin carving, were a past winner of the Food Network's Halloween Wars. Their work has been displayed at MOMA, the Whitney Museum and Yankee Stadium. Here: A Tara Bonethrower pumpkin created by the Maniac Pumpkin Carvers at Cotton Candy Machine in Brooklyn, N.Y. on October 18, 2014. (Photo by Siemond Chan/Yahoo Finance)

To mark Halloween, 150 teens descended upon a swimming pool in Essex to help mobile network giffgaff recreate the famous Tomatina tomato fight... only this time, with blood and guts. Different takes #giffgaffguts. On October 18, 2013 in Dagenham, England. (Photo by Dave J. Hogan/Stringer for giffgaff)

The underbelly of fetish parties has been exposed in photographs captured by Belgian photographer MagLau. The photographer dedicated three years to capturing the obsession with leather and chains, visiting fetish parties through Europe and Japan. The photographer told: “I just took pictures, always finding some beauty in the dark side”. He said that most people were happy to be photographed for the project, with the images included in a new book Fetish Ballad. Aiming to capture the candid moments, he said he never judged but instead wanted to simply observe and understand. Here: Picture from Fetish Ballad book. (Photo by MagLau/Laurent Muschel)

Darlene Eddy packages up a chocolate Easter bunny that she made in her store Amazing Chocolates on March 28, 2013 in Hollywood, Florida. As Easter Sunday approaches chocolatiers are busy manufacturing many different types of delights for the holiday when Americans spend roughly $1.9 billion on Easter candy, second only to Halloween in candy consumption. Around ninety million chocolate Easter bunnies are produced each year, from white to dark chocolate, and with an unlimited varieties of styles. (Photo by Joe Raedle)

Roxy, Bono and Blue in costumes inspired by Tim Burton's films in Sonoma County, California, 2014. As Halloween draws closer even pugs are dressing up in costumes. But these outfits are unlikely to give anyone nightmares and are more cute than creepy. Philip Lauer, from California, has dressed his three pets Bono, Blue and Roxy, in adorable costumes – with witch hats and black capes. His home in Sonoma County, California, has its own studio to take professional pictures of the posing pups. Every year he and wife wife Sue dress their pets in creepy costumes and send pictures of them to their friends and family as a spooky treat. (Photo by Phillip Lauer/Barcroft Media)