An alpaca chewing a leaf is pictured on November 18, 2014 in the zoo of Frankfurt am Main, Germany. (Photo by Frank Rumpenhorst/AFP Photo/DPA)

A blurred panaroma of Roemerberg historic center is reflected in a soap bubble in Frankfurt am Main, Germany, 09 July 2015. (Photo by Frank Rumpenhorst/EPA)

Children of the Roma community play as they cool off in a fountain in the main square of Pristina, Kosovo on June 14, 2017. (Photo by Armend Nimani/AFP Photo)

A man sits at the back of his car in the city centre of Yangon on September 15, 2023. (Photo by Sai Aung Main/AFP Photo)

Dan Copeland, left, and Alex Morneau of Biddeford, Maine, former high school cheerleaders, perform back flips while enjoying the record breaking heat, Thursday, May 18, 2017, at Old Orchard Beach, Maine. The temperature climbed well into the 90s in many locations throughout the state. (Photo by Robert F. Bukaty/AP Photo)

A child plays with a cat next to a makeshift animal shelter at Cihangir neighbourhood in Istanbul, Turkey, Thursday, March 23, 2023. Turan comes every single day with cat food in his hand to the makeshift shelter he helped build with the other volunteers in the area and takes care of the needs of the cats that reside their every single day. (Photo by Francisco Seco/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.