To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A view shows a Lun-class Soviet-made ekranoplan, which is a naval craft and a ground-effect vehicle, on the Caspian Sea coastline in Derbent in the Republic of Dagestan, Russia on November 3, 2020. (Photo by Kazbek Basayev/Reuters)

A Palestinian girl with her body painted by special effects makeup artist Alaa Abu Mustafa, 20, sits on a boat in the southern Gaza Strip, March 22, 2018. (Photo by Ibraheem Abu Mustafa/Reuters)

A tiny calico Scottish Fold kitten named Marimo snuggles and plays with an equally tiny baby owl named Fuku at the Hukulou Coffee House in Osaka, Japan. While the cafe is primarily focused on all things owl, the kitten is certainly getting a great deal of attention, particularly from Fuku.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.