A man rides through the flames on a horse during the “Luminarias” annual religious celebration on the eve of Saint Anthony's Day in the village of Alosno, southwest Spain, January 16, 2015. According to a tradition that dates back 500 years, people ride their horses through the narrow cobblestone streets of this small village to purify the animals with the smoke of the bonfires. Saint Anthony is the patron of animals. (Photo by Marcelo del Pozo/Reuters)

A child dressed in an imitation dress of army soldier enjoys a cold drink during a religious procession in Amritsar, India, 15 December 2015. The religious procession was taken out on the eve of the martyrdom day of the 9th Guru or Master of the Sikhs Sri Guru Tegh Bahadur Ji. Guru Tegh Bahadur was executed for not converting to Islam on the orders of Mughal Emperor Aurangzeb in Delhi in 1675 AD. The place of this occurrence is called Gurudwara Sis Ganj at Delhi. Guru Tegh Bahadur the youngest of the five sons of Guru Hargobind was born in Amritsar in 1621. (Photo by Raminder Pal Singh/EPA)

Villagers hold torches during the Divina Pastora procession, as part of a festival to honour the Virgin of Los Rondeles, in the southern Spanish village of Casarabonela, near Malaga, late December 12, 2016. Villagers celebrate the festival on the eve of St. Lucia's Day and hold torches during the procession to represent light and vision. St. Lucia is the patron saint of vision. (Photo by Jon Nazca/Reuters)

Carnival participants dressed in costume and wearing body paint pose for a group picture during the annual Zambo carnival held in Lebanon's northern city of Tripoli on March 14, 2021, marking the last period of excess on the eve of the Christian Greek Orthodox lent. The inspiration of the annual Zambo celebration is unclear, despite it being a tradition that stretches back over a century to when an emigrant to Brazil returned to his native Tripoli bringing the carnival with him. (Photo by Ibrahim Chalhoub/AFP Photo)

New Year's Eve fireworks display illuminates the sky over the Dom Tower on January 01, 2012 in Utrecht, Netherlands. The Dom tower is with 112.5 metres high the tallest church tower of the Netherlands. Built in Gothic-style, the tower, part of the Cathedral of Saint Martin, is the symbol of the city of Utrecht. (Photo by Jasper Juinen/Getty Images)

Rahma, 19 (L), pictured with her 10-year old brother Fahad on June 21, 2016 in Kano, Nigeria. A teenage girl born without limbs lives her life in a plastic bowl. Rahma Haruna is a bright, happy girl, despite suffering from a mystery condition that stopped her arms and legs developing properly – leaving her practically limbless and in constant pain. The 19-year- old, from Kano, Nigeria, was born a healthy baby but when she turned six months old her growth came to a sudden halt and she stopped hitting key development milestones. Rahma’s family do their best to provide her with a fulfilling life and transport her around the village in a plastic bowl. Rahma said: “They help me a lot. How do they? They give me anything I need”. Rahma died on 25 December 2016. (Photo by Sani Maikatanga/Barcroft Images)

A woman receives a traditional cleansing in the church of San Simon in Iztapa, Chimaltenango, Guatemala, October 28, 2015. People in Guatemala revere San Simon, also known by his Mayan name Maximon o Ry Laj Man, on October 28 annually. For some devotees, San Simon is synonymous with prosperity and happiness, while others associate him with witchcraft, paganism and a protector for drunkards. Since the 19th century, devotees have offered money, liquor or tobacco in exchange for his blessings. (Photo by Jorge Dan Lopez/Reuters)

“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”