To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Interior designer Zahra Afridi (R) kicks a punching bag during a kickboxing training session at her home in Islamabad February 10, 2014. Afridi runs her own interior design company. Her most recent project was a Classic Rock Coffee cafe in Islamabad. Though instability continues to plague Pakistan and many areas are dominated by social conservatism, some of the country's more affluent residents have worked to fashion a very different kind of lifestyle for themselves. Pictures of men and women taking part in all sorts of activities and professions – from being a pilates instructor, to a textile retail entrepreneur, to a member of a rock band – offer a different view of Pakistan to images of conflict that often make the news. (Photo by Zohra Bensemra/Reuters)

Salespeople roll out a reproduction of the famous work “Girl with a Pearl Earring” at the artist village on June 11, 2014 in Shenzhen, China. The Dafen Artist Village in Guangdong province, China, is home to thousands of artists who reproduce some of the world's most iconic paintings as well as create their own works. The village, on the outskirts of Shenzhen, is becoming a major center for original Chinese art. (Photo by Palani Mohan/Getty images)

A woman buys bread at a bakery in Cairo, January 8, 2015. The successful roll-out so far of a new “smart card” system to distribute subsidised bread has been a major achievement for Egypt's government, saving money while earning praise from families who no longer have to wake early to fight for loaves. (Photo by Mohamed Abd El Ghany/Reuters)

A groundskeeper uses a bamboo broom at Kasumigaike Pond at Kenrokuen Garden in Kanazawa, Japan on January 12, 2016. The japanese garden, located next to Kanazawa Castle, encompasses over 28 acres in downtown Kanazawa. With two ponds, rolling hills with streams and bridges, is considered a strolling-style landscape garden. It's regarded as one of the top three most beautiful gardens in Japan. (Photo by Linda Davidson/The Washington Post)

Performers ride atop a car leading to the the National Circus Day celebration in Santiago, Chile, Saturday, September 4, 2021, amid the new coronavirus pandemic. Chile's Culture Minister set the stage for the first circus performances with a ringside public since the beginning of the pandemic quarantine measures as the South American country looks to fully roll back almost all COVID-19 related restrictions. (Photo by Esteban Felix/AP Photo)

A person looks out at Midtown Manhattan in the haze from the Top of the Rock NYC Observation Deck at Rockefeller Center on June 7, 2023. Smoke from Canada’s wildfires has engulfed the Northeast and Mid-Atlantic regions of the US, raising concerns over the harms of persistent poor air quality. (Photo by Timothy A. Clary/AFP Photo)