For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Mira Saville, 11, spins in her petticoat on the sand at the Nashuva Spiritual Community Jewish New Year celebration on Venice Beach in Los Angeles, California, United States September 14, 2015. As Jews take part in the Tashlich prayer, a Rosh Hashanah ritual, bread crumbs are tossed into the waters to symbolically cast away sins. (Photo by Lucy Nicholson/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Wild boars eat bread as baits fed by officers from the Agriculture, Fisheries and Conservation Department in Hong Kong, Wednesday, November 17, 2021. Hong Kong authorities this week captured and euthanized seven wild boars to reduce their numbers in urban areas, following an increasing number of boar attacks and after one bit a policeman last week. (Photo by Lam Chun Tung/The Initium Media via AP Photo)

People stand in front of a black ribbon, symbolising remembrance and mourning, being projected onto the Sydney Opera House on February 9, 2023 in solidarity with Turkey and Syria after a massive earthquake devastated the two countries. (Photo by David Gray/AFP Photo)

An aerial view of Syrian people flocked to the streets in the capital Damascus to celebrate US President Donald Trump's decision to lift sanctions in Damascus, Syria on May 13, 2025. (Photo by Amadeusz Mikolaj Swierk/Anadolu via Getty Images)

A volunteer in the Kurdish Community Protection Forces guards wheat fields from fire or looting around the town of Tarbesbeyeh, also known as al-Qahtaniyah in Arabic, in northeastern Syria's Hasakeh Governorate near the Turkish border on May 30, 2024. (Photo by Delil Souleiman/AFP Photo)

Indian children work nearby to their parents at a construction project in front of the Jawaharlal Nehru Stadium on January 30, 2010 in New Delhi, India. The children accompany their parents to the work site, where if they are prepared to work, they will receive money for bread an milk and be provided with dinner by the contractor. The sheer scale of the project has drawn an enormous population of migrant workers from all over India.