The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

The FFZero1 by Faraday Future is displayed at CES Unveiled, a media preview event for CES International Monday, January 4, 2016, in Las Vegas. The high performance electric concept car was unveiled during a news conference by Faraday Future. (Photo by Gregory Bull/AP Photo)

A model wears an Apache costume in the kids carnival during The 13th Jember Fashion Carnival 2014 on August 21, 2014 in Jember, Indonesia. The 13th Jember Fashion Carnival (JFC) 2014 theme is “Triangle, Dynamic in Harmony” and consists of ten parades which include Mahabharata, Tambora, Phoenix, Pine Forest, Apache, Borobudur, Flying Kite, Wild Deers, Stalagmite, and Chemistry. This street carnival is claimed to be one of the biggest in the world and comprises more than 850 performers parading along 3.6 km road used as the catwalk. (Photo by Robertus Pudyanto/Getty Images)

From rural life in India to a chick growing inside its embryo and a sea turtle eating a purple jellyfish, the Society of Biology has released their stunning photography competition shortlist. Here: “Spectral Tarsier”. Tangkoko, Northern Sulawesi, Indonesia: Spectral tarsier by Wolfgang Weinhardt. (Photo and caption by Wolfgang Weinhardt/UK Society of Biology Photography Award 2014)

A dog sits with a competitor dressed as Santa Claus before an annual charity Santa fun run in Loughborough, central England December 7, 2014. (Photo by Darren Staples/Reuters)

Thor, Virginia Tech College of Engineering, Robotics and Mechanisms Laboratory, tries to connect the hose to a firehose connection during the hose task at the Homestead-Miami Speedway, Friday, December 20, 2013, in Homestead, Fla. (Photo by Alan Diaz/AP Photo)

Visitors look up at mock-ups of dinosaur skeletons inside the Museum of Natural History in Pyongyang on September 28, 2016. (Photo by Ed Jones/AFP Photo)

Devotees whirl their head as a ritualistic performance during the annual Jhiri Fair at Kanachack village, outskirts of Jammu, India, Monday, November14, 2016. According to the villagers, the fair is held in memory of Baba Jitu, an honest farmer who killed himself since he was not prepared to submit to the unjust demands of a landlord who wanted him to part with his crop. (Photo by Channi Anand/AP Photo)