David LaChapelle, Land Scape Anaheim, 2013, chromogenic print, 70 3/4 x 95 inches, 179.7 x 241.3 cm, edition of 3. Image courtesy of the artist and Paul Kasmin Gallery. (Photo by David LaChapelle Studio)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

A Brazil fan enjoys the atmosphere prior to the 2014 FIFA World Cup Brazil Semi Final match between Brazil and Germany at Estadio Mineirao in Belo Horizonte, Brazil, on Jule 8, 2014. (Photo by Robert Cianflone/Getty Images)

The bare feet of a devotee are pictured as she takes a dip at the Bagmati River during the “Bol Bom” (Say Shiva) pilgrimage in Kathmandu July 21, 2014. The faithful, chanting the name of Lord Shiva, run about 15 km (9 miles) barefooted toward Pashupatinath temple seeking good health, wealth and happiness. (Photo by Navesh Chitrakar/Reuters)

An Edinburgh Fringe performer shows off his makeup on the Royal Mile, in the final weekend of this year's festival. The largest performing arts festival in the world has been running for the past three weeks and has enjoyed an increase in venues and visitors compared with previous years. (Photo by Jeff J. Mitchell/Getty Images)

A creature bathes at the Robolights art installation by Kenny Irwin Jr. in Palm Springs, California December 15, 2014. The installation consists of hundreds of whimsical robot and other themed sculptures created from recycled materials including golf carts, kitchen appliances and microwaved smart phones, and is open to the public each holiday season on the sprawling Irwin family property. (Photo by David McNew/Reuters)

Wadha al-Sayyed, wife of captive Lebanese soldier Khaled Moqbel, protests for his release and government action, near burning tyres blocking a road in Beirut, December 15, 2014. More than two dozen members of the Lebanese security forces are being held by Sunni Islamists. (Photo by Hasan Shaaban/Reuters)

Emergency services work at the scene of a bus accident on the Kingsway in central London February 2, 2015. A number 91 double-decker bus had its roof ripped off after hitting a tree, causing injury to passengers and passers-by, local media reported. (Photo by Peter Nicholls/Reuters)