An aspiring witch performs during auditions the new witch of Wookey Hole Caves during trials held at the Somerset tourist attraction, on October 22, 2013. Around 50 applicants took part in the auditions today for a £50,000 a year (pro rata) job as the face of Wookey Hole. (Photo by Tim Ireland/PA Wire)

Biologist Kelly Martin records her measurements of Electra, a 5 1/2 foot leatherback turtle nesting on the beach behind the Seminole Golf Club course in Juno Beach. Martin uses a red light which is invisible to turtles. (Photo by Greg Lovett/The Palm Beach Post)

David LaChapelle, Land Scape Anaheim, 2013, chromogenic print, 70 3/4 x 95 inches, 179.7 x 241.3 cm, edition of 3. Image courtesy of the artist and Paul Kasmin Gallery. (Photo by David LaChapelle Studio)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

A man roasts dog at Langowan traditional market on August 9, 2014 in Langowan, North Sulawesi. The Langowan traditional market is famous for selling a variety of extreme food such as dogs, bats, rats, wild boar, and snakes. (Photo by Putu Sayoga/Getty Images)

Hot lava trickles down from the Stromboli volcano on August 9, 2014 in Aeolian Islands, Italy. Lava flows down the Mount Stromboli off the Sicilian coast in southern Italy. The volcano – at 3,034ft – is one of the most active in Europe and has been erupting continuously since 1932. (Photo by Tom Pfeiffer/Barcroft Media)

(L-R) Recording artists Jessie J, Ariana Grande, and Nicki Minaj perform onstage during the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California. (Photo by Michael Buckner/Getty Images)

An aerial view of the lava erupting during volcanic eruption in September, in Bardarbunga, Iceland. Lava spews out from craters as molten rock flows into a river down the Bardarbunga volcano in Iceland. The dramatic pictures of the Holuhraun eruption were taken from an altitude of 50-500m on September 5-9 by Örvar Atli Þorgeirsson at twilight and with the stunning Aurora Borealis in the background. (Photo by Örvar Atli Þorgeirsson/Barcroft Media)