Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Toyoda Gosei Co Ltd's personal mobility concept airbag car "Flesby" is displayed at the 44th Tokyo Motor Show in Tokyo, Japan, October 28, 2015. (Photo by Yuya Shino/Reuters)

Rowers enter in Canaregio river during the 42nd Venice Vogalonga on May 15, 2016 in Venice, Italy. 42 years ago a group of Venetians, both amateur and professional rowers, came up with an idea of non-competitive race in which any kind of rowing boat can take part. The first Vogalonga began with the message to protest against the growing use of powerboats in Venice and the swell damage they do to the historic city. (Photo by Awakening/Getty Images)

Couples take part in the “Love and Challenge Marathon” in Hanoi, Vietnam, 16 August 2015. Fifty couples, who are going to get married, participated in the event which is held the fifth time. This year, the winners of the marathon received a honeymoon trip to Malaysia. (Photo by Luong Thai Linh/EPA)

Peruvian shamans holding a figure of a Nino Jesus (Child Jesus) and a snake perform a ritual at the Rimac river to fight the negative effects of the Nino weather phenomena over Nature, in Lima, October 1, 2015. (Photo by Mariana Bazo/Reuters)

A photo provided by the Atlanta Journal-Constitution shows Atlanta police officer T. R. Coxe removing painted material of a large swastika featuring a likeness of Republican presidential candidate, Donald Trump, along the northbound Buford Highway Connector just south of the Piedmont exit, in Atlanta, Georgia, USA, 09 December 2015. Just days after Donald Trump's call to ban Muslims from entering the United States, someone painted large swastikas featuring the Republican presidential candidate's face on at least two northeast Atlanta bridge supports. The symbol, which includes a cartoon of Trump sporting a Hitler-like mustache, was painted along the Buford Highway Connector. A second, similar image was found on a concrete bridge support on nearby Piedmont Road. Trump said in a statement released on 07 December that there should be a total and complete shutdown of Muslims entering the United States. (Photo by John Spink/EPA/AJC)

Chinelos (traditional costumed dancers) perform in front of San Andres Ocotlan church as part of continuing festivities to welcome the new year in Calimaya, Mexico on January 4, 2016. (Photo by Arturo Hernandez/Demotix/Corbis)

Artist Joe Hill poses on his 3D artwork, from the “Joe and Max” project as part of an advertising campaign, during its presentation at a park in Moscow, Russia, July 4, 2015. (Photo by Sergei Karpukhin/Reuters)