To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A crane loads logs at the Novoyeniseisk wood processing plant, with the air temperature at about minus 20 degrees Celsius (minus 4 degrees Fahrenheit), in the town of Lesosibirsk in Krasnoyarsk Region, Siberia, Russia, February 16, 2016. The plant exports timber to Europe, Northern Africa and Asia. The Taiga, also known as the boreal forest, on the coast of the Angara River and Yenisei River is one of the main areas for the industrial cutting of wood thanks to the high quality of the Angara pine. Open air work continues all year around regardless to temperatures which can drop to minus 52 degrees Celsius (minus 61.6 degrees Fahrenheit), according to employees. (Photo by Ilya Naymushin/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Inside the Afar Triangle in Ethiopia’s Danakil desert, camel caravans are used to carry salt. For centuries, the essential mineral has been mined by the Afar people, known for their ability to withstand extremes. The terrain is rugged, travelers are scarce and so are motor vehicles, where the average annual temperature is the highest in the world, and can rise to 122 degrees Fahrenheit, 50 degrees Celsius. (Photo by Ziv Koren/Polaris)