Unwanted phones recreated as interactive birds, part of “Escape III” by Anthony Goh and Neil Mendoza seen on display at the Barbican's Digital Revolution exhibition on July 2, 2014 in London, England. The exhibition brings together artists, designers, film makers, musicians and architects who push the boundaries of creativity that digitial technology can offer, and runs from July 3 until September 14, 2014. (Photo by Matthew Lloyd/Getty Images for Barbican Art Gallery)

The work entitled “Trip 1, Trip II, Trip III” by April Pine is pictured before dawn at Sculpture By The Sea at Bondi Beach on October 19, 2017 in Sydney, Australia. This year the outdoor exhibition celebrates its 21st birthday with 104 exhibiting artists from Australia and around the world and runs from the 19th October-5th November 2017. (Photo by Brook Mitchell/Getty Images)

A Chinese future bride has her friends playing with her dress during a pre-wedding photoshoot in front of the Eiffel tower in Paris, France, August 28, 2015. As young Chinese become wealthier, they take abroad the tradition of taking their wedding photos days before they are married, rather than on their wedding day. (Photo by Philippe Wojazer/Reuters)

A row of abandoned oil tanks is filled with creepers on the riverside of Liyun River in Huai 'an, East China's Jiangsu Province, May 9, 2023. (Photo credit should read CFOTO/Future Publishing via Getty Images)

A bicyclist with a bike painting on her face rides past the Museum of the Future, in Dubai, United Arab Emirates, Sunday, November 6, 2022. Thousands of people take part in annual Dubai Ride on the skyscraper-lined super highway that cuts through the center of the city. (Photo by Kamran Jebreili/AP Photo)

2016 Rio Olympics, Handball, Preliminary, Women's Preliminary Group B Netherlands vs France, Future Arena, Rio de Janeiro, Brazil on August 6, 2016. Lois Abbingh (NED) of Netherlands celebrates a goal. (Photo by Marko Djurica/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.