While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Bottles of vintage cognac, with a royal warrant stamp, are seen in storage inside Berry Bros and Rudd wine merchants in central London, Britain, August 21, 2015. Berry Bros. & Rudd, which started as grocers over 300 years ago in St. James's, central London, has two royal warrants. Every year Queen Elizabeth grants about 20 royal warrants, the gold emblem of the British monarchy, in a practice dating back to medieval times. The warrant holders can display the certificate and use the royal coat of arms in their marketing. The warrants lasting five years can help businesses break into new markets overseas, using their role as supplier to the royal family as a gauge of quality. On September 9, Queen Elizabeth will overtake Queen Victoria as Britain's longest-serving monarch. (Photo by Toby Melville/Reuters)

Haitians pull a car atop a pushcart in Port-au-Prince, October 11, 1994. The price of gasoline has fallen to about $6 US per gallon since U.S. forces occupied Haiti. Before, gasoline had cost as much as $10 U.S. per gallon. (Photo by Eric Draper/AP Photo)

A Typhoon jet flown by Flt Lt Jim Peterson practising over RAF Coningsby in the East Lindsey district of Lincolnshire, England on September 27, 2019 producing a rainbow effect over the plane. The rainbow is made of crystalized or frozen water vapor that reflect and refract sunlight, causing the rainbow effect. (Photo by Claire Hartley/Bav Media)

Shakira and Jennifer Lopez perform onstage during the Pepsi Super Bowl LIV Halftime Show at Hard Rock Stadium on February 02, 2020 in Miami, Florida. (Photo by Mike Blake/Reuters)

Penitentiary system guards carry an inmate with symptoms related to the novel coronavirus at the COVID-19 unit of San Juan de Dios hospital in Guatemala City on July 13, 2020. (Photo by Johan Ordonez/AFP Photo)

A woman holds thre dogs by a make shift leash amongst the debris left behind by a tornadon on February 7, 2017 in New Orleans, Louisiana. (Photo by Sean Gardner/Getty Images)

The 29-year-old English actress Kimberley Garner is seen in Cannes, France on May 20, 2019. (Photo by The Mega Agency)