Cats dressed as characters from the film Frozen wait to be judged during the costume contest at the New England Meow Outfit's 10th Annual Allbreed and Household Pet Cat Show in Natick, Massachusetts, on August 27, 2023. (Photo by Joseph Prezioso/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Dan Copeland, left, and Alex Morneau of Biddeford, Maine, former high school cheerleaders, perform back flips while enjoying the record breaking heat, Thursday, May 18, 2017, at Old Orchard Beach, Maine. The temperature climbed well into the 90s in many locations throughout the state. (Photo by Robert F. Bukaty/AP Photo)

Children play near an apartment complex on the outskirts of Yangon, Myanmar on July 29, 2019. (Photo by Sai Aung Main/AFP Photo)

Buddhist nuns watch a parade during a Novitiation Ceremony at the Hlegu Township in Yangon on March 15, 2025. (Photo by Sai Aung Main/AFP Photo)

A cat sits in the flooding waters from Hurricane Matthew in downtown Nichols, South Carolina, October 10, 2016. (Photo by Randall Hill/Reuters)