A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

Ricardo Azevedo rides his Honda NX 200 motorbike, which he converted to be powered by water, in Salto, northwest of Sao Paulo, Brazil, August 6, 2015. The Sao Paulo civil servant built the motorbike, which can cover up to 500 kilometres (311 miles) fuelled by just one litre of water. Dubbed “Moto Power H2O” the bike is powered by the process of electrolysis, which breaks the water molecule down into its constituent elements. (Photo by Nacho Doce/Reuters)

Gisele Marie, a Muslim woman and professional heavy metal musician, plays her Gibson Flying V electric guitar during a concert in Sao Paulo December 16, 2014. Based in Sao Paulo, Marie, 42, is the granddaughter of German Catholics, and converted to Islam several months after her father passed away in 2009. Marie, who wears the Burka, has been fronting her brothers' heavy metal band “Spectrus” since 2012. (Photo by Nacho Doce/Reuters)

Bella Hadid and Gigi Hadid prepares backstage for Savage X Fenty Show Presented By Amazon Prime Video – Backstage at Barclays Center on September 10, 2019 in Brooklyn, New York. (Photo by Ilya S. Savenok/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video)

Vanessa Hudgens attends Savage X Fenty Show Presented By Amazon Prime Video – Arrivals at Barclays Center on September 10, 2019 in Brooklyn, New York. (Photo by Dimitrios Kambouris/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video)

Cara Delevingne poses onstage for Savage X Fenty Show Presented By Amazon Prime Video – Show Sneak Peak at Barclays Center on September 10, 2019 in Brooklyn, New York. (Photo by Dimitrios Kambouris/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video)

A car “crashed” into the ground at Hackescher Markt in Berlin, Germany on November 15, 2016, ahead of the launch of Jeremy Clarkson, Richard Hammond and James May's new show, “The Grand Tour”, on Amazon Prime Video, on Friday. (Photo by Clemens Bilan/Getty Images for Amazon Prime Video)