Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this handout image provided by Red Bull, Jessica Macaulay of Canada dives from the 22 metre platform during the final competition day of the sixth stop of the Red Bull Cliff Diving World Series on September 11, 2022 at Sisikon, Switzerland. (Photo by Romina Amato/Red Bull via Getty Images)

In this handout image provided by Red Bull, Maria Paula Quintero of Colombia dives from the 20 metre balcony during the first competition day of the third stop of the Red Bull Cliff Diving World Series on July 01, 2023 at Polignano a Mare, Italy. (Photo by Romina Amato/Red Bull via Getty Images)