While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Activists from the animal rights group PETA wearing bikinis and crocodile masks assist each other outside a store of the French fashion label Hermes in Sydney on March 4, 2021, as they protest against their use of crocodile skins and the recent purchases by Hermes and LVMH of crocodile farms in Australia's Northern Territory. (Photo by David Gray/AFP Photo)

Steampunk enthusiasts attend the sixth annual Haworth Steampunk Weekend in Haworth, northern England on November 25, 2018. The three-day alternative lifestyle festival features: music, dancers, entertainers, burlesque performers, vintage vehicles, a fashion show and a masquerade ball. Steampunk is a subgenre of science fiction or science fantasy that incorporates technology and aesthetic designs inspired by 19th-century industrial steam-powered machinery. (Photo by Oli Scarff/AFP Photo)

A pet dog reacts while wearing a “Voltes V” themed costume during a “Pawshion Show” to mark World Animal Day in Marikina City, Metro Manila, Philippines 04 October 2023. A village in Marikina enjoined owners and animal lovers to play dress-up with their pets and participate in a fashion-show themed activity to entertain the community on World Animal Day and mark the feast day of St. Francis of Assisi, the patron saint of animals in the Roman Catholic religion. (Photo by Rolex Dela Pena/EPA)

“Venus & Furs” by Swiss Photographer Yann Gross, 2011. Hyères Fashion & Photography Festival, France. Photo: “Tatiana and Belene, from the series Venus & Furs”. Taylor Wessing photographic portrait prize 2011. (Photo by Yann Gross)

The fashion photographer made his name capturing big name models for Vogue. This month, 40 years’ worth of his work will go on show at Photo London and Atlas Gallery, in his first UK solo exhibition. Here: Kristen McMenamy and Linda Evangelista in Paris, for Vogue Germany, 1991. (Photo by Arthur Elgort/Courtesy Atlas Gallery)

English fashion model Daisy Lowe attends day ten of the Wimbledon Tennis Championships at All England Lawn Tennis and Croquet Club on July 11, 2019 in London, England. (Photo by Paul Edwards/The Sun)

Lindsay Heimbach goes airborne while sledding down a hill on Mt. Lemmon December 27, 2008. (Photo by James Gregg/Arizona Daily Star)