As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

Some Iraqi candidates for Miss Iraq beauty contest pose in front of the Ishtar Gate at the ancient archaeological site of Babylon, outside the modern city of Hilla, south of the capital Baghdad on December 17, 2015. The beauty contest, which is the first one in more than 40 years, aims to boost tourism in the city and will take place on December 19, 2015. (Photo by Ahmad Al-Rubaye/AFP Photo)

A girl walks down the runway during a class at a modelling academy in Caracas, Venezuela, on September 20, 2014. Venezuela's famed models and aspiring beauty queens are struggling to doll themselves up. In a country that glorifies voluptuous women and opulent beauty pageants, even basics like deodorant are now at times tricky to find as strict currency controls have led to a scarcity of dollars for imported goods. (Photo by Carlos Garcia Rawlins/Reuters)

Winner. “This was taken in the South Ari Atolls, Maldives, as the south-west monsoon season was setting in. It features my partner – and dive buddy – Emma after surfacing at the end of the last dive of the day to find 1.5 metre swells and dark monsoon clouds. MICK RYAN, JUDGE: This beautiful portrait of a diver in an ocean swell below a menacing sky stands out this month for its emotional and elemental beauty. It is a reminder that while we may play among nature we are always dwarfed by its power and must be constantly on our guard”. (Photo by Simon Dunn/The Guardian)

First place, The Beauty of Plants. “There are many stages of lotus growth on display at the Aquatic Gardens, but to come across twotwisted dancing stems of nelumbo nucifera was unexpected and quite magical”. (Photo by Kathleen Furey/The Guardian)

This strange coral-looking specimen is actually a mushroom. The photo, “Beautiful Destroyer”, was taken in the Panamanian tropical rainforest where the mushroom produces nitrogen, an element vital to soil health. (Photo by Sarah A. Batterman)

If you’ve had the unique privilege of witnessing bioluminescent plankton while diving at night, you know firsthand how beautiful the underwater light show can be. For those of us who haven’t experienced it, this unique phenomenon. So what makes this beautiful show possible? In a recent post at online scuba site AquaViews they share some insight we thought you all would find interesting.