US rapper Saweetie perform on the catwalk at PrettyLittleThing x Saweetie show Runway, Spring Summer 2020, New York Fashion Week, USA on September 8, 2019. (Photo by Splash News and Pictures)

A model showcases Jaton designs during the Fashion x Art at NGV Runway at the Ian Potter Centre on November 16, 2021 in Melbourne, Australia. (Photo by Daniel Pockett/Getty Images)

Argentine-Spanish singer Nathy Peluso brings her Club Grasa set to life at the Boiler Room x PATRÓN Tequila debut event in Ibiza, Spain on August 14th, 2025. (Photo by Boiler Room)

American model, golf instructor, former professional golfer and social media personality Paige Spiranac drove fans wild by dressing up as Jessica Rabbit for Halloween on October 30, 2025. (Photoby X @PaigeSpiranac)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Andrew Hepher, Vice President of Lubricants Technology, Shell unveils the Shell Concept Car in Beijing, China, Friday, April 22, 2016. Built as proof of energy efficiency that can be achieved with the latest technologies, Shell unveiled the concept car ahead of the bi-annual Beijing Auto Show where the world's top car manufacturers will showcase their own upcoming products. (Photo by Ng Han Guan/AP Photo)

A cat sits in front of a retro car owned by retired mechanic Mikhail Krasinets at an open-air museum of Soviet-era vehicles in the village of Chernousovo, Tula region, Russia on September 27, 2018. In the remote village of Chernousovo, retired mechanic Mikhail Krasinets tends to more than 300 ramshackle, Soviet-era cars, remnants of a once vibrant auto industry that crumbled with the fall of the Soviet Union. (Photo by Maxim Shemetov/Reuters)