Crowds watch surfers as the first big swell of the year arrives in Nazaré, Portugal on October 28, 2015. (Photo by Pedro Miranda/Demotix/Corbis)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Fireworks light up the London skyline and Big Ben just after midnight on January 1, 2012 in London, England. Thousands of people lined the banks of the River Thames in central London to see in the New Year with a spectacular fireworks display. (Photo by Peter Macdiarmid/Getty Images)

South African surfer Andy Marr rides a wave at Dungeons offshore reef in the Atlantic Ocean outside Cape Town, South Africa, 01 September 2016. The big wave surfing season is at its peak with winter swells driven by storms in the South Atlantic breaking on the Cape's outer reefs providing good conditions. Big wave surfers are competing in the 2016 Striped Horse Challenge and Rebel Sessions big wave competitons symultaneously throughout the season. (Photo by Nic Bothma/EPA)

Reigning Miss Universe Pia Wurtzbach,second from right, watches beauty contestants during a media presentation at suburban Quezon city northeast of Manila, Philippines, Tuesday, March 29, 2016. Forty beauty hopefuls are vying for the coveted title that would represent the Philippines in the Miss Universe beauty pageant. (Photo by Bullit Marquez/AP Photo)