In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

German Oliver Struempfl competes to set a new world record in carrying one liter beer mugs over a distance of 40 m (131 ft 3 in) in Abensberg September 7, 2014. Struempfl carried 27 mugs over 40 meters to set a new record for the Guinness book of records. (Photo by Michael Dalder/Reuters)

Indian artist Sudarsan Pattnaik works on a sand sculpture depicting drowned Syrian boy Aylan Kurdi at Puri beach, some 65 kilometers away from Bhubaneswar, on September 4, 2015. Charities helping refugees saw a surge in donations on September 4 across Europe as people shocked by the heart-rending images of a drowned Syrian boy on a Turkish beach dug deep to help out. The photos of the lifeless body of three-year-old Aylan Kurdi, lying on a beach in Bodrum, Turkey, have triggered a wave of emotion across the continent, despite deep divisions among European governments on how to deal with the crisis. (Photo by Asit Kumar/AFP Photo)

Naked footballers participate in a Germany v Netherlands soccer match in protest against what they say is increasing commercialization of professional football, in Wuppertal, Germany on September 6, 2020. (Photo by Leon Kuegeler/Reuters)

In this Saturday, September 5, 2015, photo, three women in costumes look at sea life swimming above them during a private party held at the Georgia Aquarium as part of Dragon Con in Atlanta. The convention draws fans from around the country to take part in sci-fi and fantasy costume contests, a massive parade through downtown Atlanta and educational seminars about science and costume making. (Photo by Ron Harris/AP Photo)

Moroccan athlete Soufiane El Bakkali participates in the men's 3000m steeplechase final at the Xiamen Diamond League in China on September 2, 2023. (Photo by Aly Song/Reuters)

This picture taken on September 2, 2023 shows a player scoring a try by jumping into Lake Geneva next to a swan from a floating rugby field during the Water Rugby Lausanne, a three-day tournament organized by the LUC Rugby that gathered more than 240 players in Lausanne, western Switzerland. (Photo by Fabrice Coffrini/AFP Photo)

Spanish MotoGP rider Joan Mir (R) of Team Suzuki Ecstar and other MotoGP racers ride mini electric motorcycles at a fan event at Twin Ring Motegi in Motegi, Japan, 17 October 2019. The event was held ahead of the MotoGP race of Japan's Motorcycling Grand Prix scheduled for 20 October 2019. (Photo by Toru Hanai/EPA/EFE)