A Palestinian girl is seen inside the giant jerry can filled with water as displaced Palestinians, sheltering in tents they have set up in schools and along roadsides, experience the increasing temperatures in Deir al-Balah, Gaza, on June 11, 2024. Especially children are the most affected by the extremely hot weather conditions, while the number of Palestinians migrating to Deir al-Balah is increasing day by day due to Israeli attacks on different parts of Gaza. (Photo by Hasan Jedi/Anadolu via Getty Images)

Members of the Australian Jewish community participate in a gathering called ‘Balloons of Hope’, which represents Israeli hostages who are currently being held by the Palestinian group Hamas, in Sydney on October 27, 2023. Thousands of civilians, both Palestinians and Israelis, have died since October 7, 2023, after Palestinian Hamas militants based in the Gaza Strip entered southern Israel in an unprecedented attack triggering a war declared by Israel on Hamas with retaliatory bombings on Gaza. (Photo by David Gray/AFP Photo)

Calling themselves the Gaza skate team, a group of young Palestinians get together to skate and rollerblade amid deprivation and high security. Here: Palestinian boys of Gaza skating Team rollerblade on a street in Gaza City March 8, 2019. (Photo by Mohammed Salem/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.