To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A competitor scrambles in the mud under barbed wire during the Tough Guy Challenge 2009 at South Perton Farm on February 1, 2009 in Wolverhampton, England. The biannual event to raise cash for charity challenges thousands of international competitors to run through a gruelling set of 21 obstacles including water, fire and tunnels after a lengthy run at the start. (Photo by Christopher Furlong/Getty Images)

A man walks past an advertisement sign promoting a bank in Seoul in this September 3, 2009 file photo. South Korea is expected to release GDP dara this week. (Photo by Lee Jae-Won/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A balloon depicting the face of alien movie character E.T. is seen in the sky at the 15th Solar Balloon Festival in Envigado, Colombia December 31, 2015. (Photo by Fredy Builes/Reuters)