Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Konishiki “The Dumptruck” of Hawaii stares down at his opponent during the first Sumo Bashai held outside Japan, at the Albert Hall in London, England. (Photo by Chris Cole /Getty Images). 1991

Camels walk down a street at the end of the Three Kings Day Parade in East Harlem on January 6, 2012 in New York City. (Photo by Mario Tama/Getty Images)

A villa privately built on the rooftop of a residential building in downtown Beijing has prompted complaints from neighbours living below. Professor Zhang, the villa owner, has been instructed to tear down the illegal building, according to the property managers. (Photo by Mark Ralston/AFP Photo)

Armed Karo herdsman just back from protecting their cattle herds come down to the river to wash decorative clay markings off their bodies at the end of the day in the Omo Valley, South West Ethiopia. Dus, Omo Valley, Ethiopia, January 2008. (Photo by Brent Stirton/Discovery Communications)

In this photo provided by Mickey Nuttall, members of an international team of skydivers join hands, flying head-down to build their world record skydiving formation, Friday, July 31, 2015, over Ottawa, Ill. (Photo by Jason Peters via AP Photo)

A woman runs while another woman ducks down to avoid teargas as police disperse supporters of the opposition Coalition for Reforms and Democracy (CORD), led by former Prime Minister Raila Odinga, during a demonstration against Independent Electoral and Boundaries Commission (IEBC) in downtown Nairobi, Kenya, 09 May 2016. (Photo by Dai Kurokawa/EPA)