For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Moto Stunts International put on a display showing a motorcycle riding through fire, on August 24, 2023 in West Bay, Dorset. The Melplash Agricultural Society Show, held in West Dorset, is a prominent agricultural exhibition in the South West region. Besides providing a platform for trade, visitors can also witness animal judging and gain valuable insights into food production and farming practices. (Photo by Finnbarr Webster/Getty Images)

Pedestrians and traffic cross Tower Bridge as viewed through a glass viewing platform on the high-level Walkways during a preview to launch the new viewing experience at the Tower Bridge Exhibition centre in London on November 10, 2014. The new glass flooring at the Tower Bridge Exhibition 42 metres above the river Thames will allow visitors to gaze down on the bridge and river and allow them to experience the bridge opening from above. (Photo by Andrew Cowie/AFP Photo)

A member of security personnel stands on duty on an empty train platform inside a station on the Subway Line Number 1 on the eve of the Chinese Lunar New Year, in Beijing, China, February 7, 2016. According to local media, traffic in Beijing has seen a rare relief from its usual heavy pressure after 15 million people have left the city, heading for family reunions in their hometowns on the eve of the Chinese Lunar New Year of Monkey. (Photo by Jason Lee/Reuters)