Brazilian Marcelo Medeiros of Yamaha team in an accident during the fifith stage of the Rally Dakar 2016 between Jujuy, Argentina, and Uyuni, Bolivia, 07 January 2016. (Photo by Felipe Trueba/EPA)

Second placed Kalex Moto2 Tito Rabat (rear R) of Spain and third placed Kalex Moto2 Alex Rins of Spain spray with champagne during the award ceremony for the Czech Grand Prix in Brno, Czech Republic, August 16, 2015. (Photo by David W. Cerny/Reuters)

Elena Reid of USA looks on with bloody face due to a cut during the Women's WIBF Flyweight Championship fight between Regina Halmich and Elena Reid at the Boerderlandhalle on December 3, 2005 in Magdeburg, Germany. (Photo by Christian Fischer/Getty Images)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A woman takes part in a traditional horse parade through the streets of San Jose, Costa Rica December 26, 2015. Thousands of riders participated in the parade, which is part of annual year-end festivities. (Photo by Juan Carlos Ulate/Reuters)

Women balance on a “mikoshi” or portable shrine as people carry it into the sea during a festival to wish for calm waters in the ocean and good fortune in the new year in Oiso, Kanagawa prefecture, west of Tokyo, Japan, January 1, 2016. (Photo by Yuya Shino/Reuters)

A local resident rests on a bench as Mount Bromo volcano erupts in the background in Ngadisari, Probolinggo, East Java, Indonesia January 5, 2016. (Photo by Darren Whiteside/Reuters)

Camera trapper Xavier Hubert-Brierre put this large mirror on the side of a road through the jungle in Gabon and left a camera there to record how the animals would respond to their own reflections. A silverback gorilla thought it was seeing another silverback and responded by trying to scare off the potential challenger… (Photo by Xavier Hubert-Brierre/Johns Hopkins University Press)