To draw the public's attention to a new line of bathing suits, a Tokyo department store used live models to show off the suits on June 5, 1950. The rain didn't bother the curious, and both the girls and the crowd seemed to like the idea of staring at each other through the glass. (Photo by AP Photo via The Atlantic)

A visitor takes a photo of a boulder plastic made of synthetic material called “To be in Limbo” hangs from the ceiling of the 20 meter high Jesuit Church in Vienna, Austria, Tuesday, November 25, 2014. The eight meter high, hollow and 700 kilogram heavy sculpture from the artists group Steinbrener/Dempf and Huber is supposed to symbolize faith and its threatening moments. The installation will remain until April 19, 2015 and then move to a church in Hamburg, Germany. (Photo by Ronald Zak/AP Photo)

US model Binx Walton strutted out with a boob exposed and only a glittery love heart ­protecting her modesty in Anthony Vaccarello’s debut show for Saint ­Laurent on September 27, 2016. The Sun found out how the trend measured up on trip to the shops. Here: Isabella Besque 21 from London tries out the nipple cover look as seen Paris Fashion week on the streets of London, England on October 7, 2016. (Photo by Stewart Williams/The Sun)

Jean-François Leroy launched Visa Pour l’Image, the international photojournalism festival, in Perpignan in 1989. Before heading up the festival, Leroy was shooting reportage for the agency Sipa Press and also working for Photo-Reporter, Le Photographe, Photo-Revue and Photo Magazine. He is the chairman of the company Images Evidence. Photo: 2008 Visa d'or Feature: Brent Stirton. Conservation Rangers from an Anti-Poaching unit work with locals to evacuate the bodies of four Mountain Gorrillas killed in mysterious circumstances in the park, July 24, 2007, Virunga National Park, Eastern Congo. (Photo by Brent Stirton/Exclusive by Getty Images)

Miniature spring-wound 35-mm film camera in a modified cigarette pack. The Tessina’s small size and quiet operation provided more options for concealment than most commercially available models. (Photo by Central Intelligence Agency)

People are seen in the crowd as Serbian Emir Kusturica & The No Smoking Orchestra performs during the third day of the Mexican musicial festival Vive Latino, at the Foro Sol in Mexico City, on March 29, 2014. (Photo by Alfredo Estrella/AFP Photo)

Cuban girls dressed as nurses and a lizard wait for their turn to dance during a visit by the Gay Men's Chorus of Washington in Havana July 13, 2015. The choir made its first appearance on July 12, 2015 in Cuba as part of a tour that will include a dozen concerts in the context of the restoration of relations between the island and the United States. (Photo by Enrique de la Osa/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)