Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Wakhi nomad women milk yaks in Wakhan, Afghanistan. About 12,000 villagers live at an altitude of 4,500 metres in the harsh, desolate terrain. The Wakhi people live a simple, relaxed life with their livestock. (Photo by Eric Lafforgue/Barcroft Images)

Barny, the Harveys Brewery dog has a sniff of a pint of beer at the Great British Beer Festival, at Olympia in London, Tuesday, August 11, 2015. The five day event is organised by the Campaign for Real Ale (CAMRA), with over 900 real ales, ciders, perries and international beers on offer. (Photo by Kirsty Wigglesworth/AP Photo)

Mohammed Al-Shinbari, 24, balances objects using what he calls a mix of mind and body, in his family house in Beit Hanun town in the northern Gaza Strip, 30 November 2019. Al-Shinbari says he can put almost any object in balance. (Photo by Mohammed Saber/EPA/EFE)

Craig Goodwin of Australia celebrates scoring his side's first goal during the FIFA World Cup Qatar 2022 Group D match between France and Australia at Al Janoub Stadium on November 22, 2022 in Al Wakrah, Qatar. (Photo by Kai Pfaffenbach/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.