Burnouts became a serious form of competition and entertainment in their own right. Considerable prize money or goods are sometimes involved, and cars may even be sponsored or purpose-built specifically as “burnout cars”. Burnout contests are judged on crowd response, with style and attitude therefore being important factors. Such contests are particularly popular in Australia but often occur in North America as well. Wikipedia

Sting covers classic ringtones (aka "Stingtones"), and records a personal outgoing message for an audience member to the tune of "Message In A Bottle."