Wirittorn Narapatarapimol (Belle) a Miss Tiffany Universe contestant tries on earrings in a private dressing room on May 15, 2009 in Pattaya, Thailand. The Miss Tiffany Universe contest has been running for 12 years, with all contestants transexuals or transvestites, aiming to promote human rights for the transgender population in Thailand. In Thailand transexuals are considered a third gender given the Thai name “Katoey”. (Photo Paula Bronstein/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A student activist is detained during a silent protest after Thailand's election commission filed charges against a group for posting “foul and strong” comments online criticising a military-backed draft constitution, in Bangkok, Thailand April 27, 2016. (Photo by Jorge Silva/Reuters)

A contestant for Miss Tiffany's Universe Thailand 2018 gets ready backstage during the annual transgender beauty contest “Miss Tiffany's Universe Thailand 2018” at the Tiffany's Show Theatre in Pattaya city, Chonburi province, Thailand, 31 August 2018. Thirty Thai transgender contestants took part in the final stage of the annual beauty contest which is aimed to promote the tourism industry in the resort city of Pattaya city. (Photo by Narong Sangnak/EPA/EFE)

Models wearing creations by Philippines designer Nicole Santos wait backstage during the Thailand Fashion Week 2022 in Bangkok, Thailand, 30 June 2022. The Thailand Fashion Week showcases men's and women's Autumn/Winter 2022-2023 collections from both established and emerging brands across Haute-Couture, Ready-To-Wear, Avant-Garde, Accessories and Footwear on 29 and 30 June 2022. (Photo by Diego Azubel/EPA/EFE/Rex Features/Shutterstock)

A lizard wears a cowboy hat at Pet Expo Thailand on May 06, 2023 in Bangkok, Thailand. Dogs take part in a skateboarding competition at Pet Expo Thailand, a four day exhibition held at the Queen Sirikit National Convention Center. Dogs were judged on form and agility and separated into novice and experienced categories. Placing first place in the novice category was Mui and first in the experienced category was Suradej. Both house pets and exotic animals were featured at the expo, with visitors and their pets able to interact with them. (Photo by Lauren DeCicca/Getty Images)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)