“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

Auto worker Christopher Brower screws a component into the cab of a four-door F150 at Ford's Kansas City Assembly Plant where new aluminum intensive Ford F-Series pickups are built in Claycomo, Missouri May 5, 2015. (Photo by Dave Kaup/Reuters)

New Orleans police officers try to keep their heads down as they move in on a Black Panther headquarters during an exchange of gunfire in New Orleans on September 15, 1970. The shootout occurred as police moved in to make arrests on Tuesday morning following a series of incidents. (Photo by Jack Thornell/AP Photo)

An actor portraying Jesus Christ takes part in the interactive street-theatre Passion play “Il-Mixja” (The Way), one of a series of Holy Week activities in the run-up to Easter, in the grounds of Mount Carmel Mental Hospital in Attard, outside Valletta, Malta, March 22, 2016. (Photo by Darrin Zammit Lupi/Reuters)

Born with a rare condition, the artist has chronicled her life in portraits – capturing everything from her tattooed prosthetics to the tentacled creature she stitched together on the shores of Naoshima. Here: Ophelia (2013). From a series of photos of imagined women exhibited at the 2013 Aichi Triennale. Here, Katayama invokes Hamlet’s tragic heroine, after the painting by British pre-Raphaelite John Everett Millais. (Photo by Mari Katayama/The Guardian)

Holly Spring, a New Zealand photographer, says she is inspired by her daughter Violet, who was born with multiple ailments; Hirschsprung’s Disease, a blockage of the large intestine and Symbrachydactyly, a limb abnormality. The series was designed to show her daughter that she “can live a life without obstacles”. (Photo by Holly Spring)

John Crawford was always fascinated of a birds eye view, looking straight down in a vertical perspective. In his series ‘Aerial Nudes’ he is photographing single naked bodies from a high elevation. Perfectly timed photographs show a distant nude body laying down in a series of interesting locations. On each selected shoot day Crawford would deliver his model Carina to the location in the helicopter, positioning her in the carefully arranged set-up, then flying to 600 feet and capturing the image, which would take no more than ten minutes.