Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Dynam employees say a greeting message as they receive customer-care training ahead of the grand opening of the company's pachinko parlour in Fukaya, north of Tokyo July 29, 2014. Japan's once-booming pachinko industry, grappling with a greying customer base and the threat of new competition from casinos, is adopting a softer touch and smoke-free zones to lure a new generation of players, particularly women. Pachinko, a modified version of pinball, is a fading national obsession, with about 12,000 parlours nation-wide and one in thirteen people playing the game. But that figure is declining as the population shrinks and younger people prefer games on their mobile phones. (Photo by Issei Kato/Reuters)

Robert Price of TREWGrip LLC demonstrates a TREWGrip handheld rear-type keyboard and air mouse for Apple and Android tablets at the “CES: Unveiled”, media preview for International CES, at the Mandalay Bay Convention Center in Las Vegas on January 5, 2014. (Photo by Robyn Beck/AFP Photo)

This artist's scoreboard displays a fictional game between Mars and Earth, with Mars in the lead. It refers to the success rate of sending missions to Mars, both as orbiters and landers. Of the previous 39 missions targeted for Mars from around the world, 15 have been successes and 24 failures. For baseball fans, that's a batting average of .385. The United States has had 13 successes out of 18 attempts, or a “batting average” of .722. NASA's Curiosity rover, set to land on the Red Planet the evening of Aug. 5, 2012 PDT (morning of Aug. 6 EDT), will mark the United States' 19th attempt to tackle the challenge of Mars, and the world's 40th attempt. (Image by NASA/JPL-Caltech)

A Sikh warrior, wearing a huge turban attends the annual fair of “Hola Mohalla” in Anandpur Sahib, in the northern Indian state of Punjab, Monday, March 17, 2014. Believers from various parts of northern India collect at the religious fair to celebrate the festival of Holi in a tradition set by the tenth Sikh guru Guru Gobind Singh in the seventeenth century. Nihangs, or Sikh warriors, display their martial skills and attire during the fair, believed to be maintained in the exact tradition as set by the Guru. (Photo by Altaf Qadri/AP Photo)

Guests arrive for the opening ceremony of the 23rd Life Ball in Vienna May 16, 2015. Life Ball is Europe's largest annual AIDS charity event and takes place in Vienna's city hall. The Life Ball is a charity gala to raise money for people living with HIV and AIDS. (Photo by Leonhard Foeger/Reuters)

Revellers pose during the 24th Street Parade dance music event in Zurich, August 29, 2015. (Photo by Arnd Wiegmann/Reuters)

German car manufacturer BMW presents the “Vision Next 100” concept car during the 100th anniversary celebrations in Munich, Germany, Monday, March 7, 2016. (Photo by Matthias Schrader/AP Photo)