While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Nadeea Volianova the Russian Pop Star's bizarre, naked New Years “Art Installation” featuring an American flag, the named Putin and Trump in huge letters and the singer wearing a space helmet and not much else, Art Threat Gallery, Las Vegas, NV on December 29, 2016. (Photo by S_bukley/Splash News and Pictures)

A Sri Lankan elephant, accompanied by his mahout, browse through a roadside fruit stall in Colombo on January 19, 2015. The Sri Lankan elephant is listed as endangered by the International Union for Conservation of Nature (IUCN) as the population has declined by at least 50 percent over the last three generations, with the species threatened by habitat loss, degradation and fragmentation. (Photo by Lakruwan Wanniarachchi/AFP Photo)

A fan wipes her lip after she was hit on the mouth by a foul ball hit by Kansas City Royals' Brandon Moss during the third inning of the Royals' baseball game against the Chicago White Sox, Friday, September 22, 2017, in Chicago. (Photo by David Banks/AP Photo)

An Indonesian woman watches an eruption from the Mount Sinabung volcano from Tiga Pancur village, in Karo in North Sumatra on November 3, 2017. Sinabung roared back to life in 2010 for the first time in 400 years. After another period of inactivity it erupted once more in 2013, and has remained highly active since. (Photo by Ivan Damanik/AFP Photo)

A woman wearing a wedding dress takes part in the so-called “brides' match” at the FIFA Fan Fest in Kazan, a host city for the 2018 FIFA World Cup, Russia June 30, 2018. (Photo by Alexey Nasyrov/Reuters)

This incredible panoramic photographs are distorted to create miniature worlds and terrifying tunnels. (Photo by Caters News)

Britain's Prince William and his wife Kate, the Duchess of Cambridge with Prince George arrive for their visit to New Zealand at the International Airport, in Wellington, New Zealand, Monday, April 7, 2014. (Photo by David Rowland/AP Photo/SNPA)

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