A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

A demonstrator wearing a mock school uniform costume is pictured next to a traffic police officer during a rally held to support women's rights to an abortion in Santiago, Chile, July 25, 2015. (Photo by Ivan Alvarado/Reuters)

The Mount Bromo volcano erupts in the Bryce Canyon, Utah. (Photo by Reynold Dewantara/2016 National Geographic Travel Photographer of the Year Contest)

Convicted murderer Hector Alvarado Mazariegos, right, drops to the ground as he is hit by bullets of a Guatemala firing squad in the public cemetery at Mazatenango, June 28, 1975. His companion, Rocael Ortiz, met the same fate a few seconds later. Both were convicted of murder. (Photo by AP Photo/Anzueto)

The 2019 Nissan Altima sits covered before being presented at the New York Auto Show in the Manhattan borough of New York City, New York, U.S., March 28, 2018. (Photo by Brendan McDermid/Reuters)

An activist shouts amid clashes with Lebanese riot police during a protest to demand the opening of Rafah border crossing between Egypt and the Gaza Strip, outside of the Egyptian embassy in Beirut, Lebanon, 22 February 2024. (Photo by Wael Hamzeh/EPA/EFE)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Dancers wearing masks and kimonos perform in the streets at the “Super Yosakoi 2015” dance festival in Tokyo on August 30, 2015. One hundred dance teams with some 5,500 people participated in the two-day summer festival event. (Photo by Yoshikazu Tsuno/AFP Photo)