Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

A man grimaces walking by the “Lettuce Ladies”, a group of PETA activists, during an event promoting a vegan lifestyle, downtown Bucharest, Romania, Monday, August 14, 2017. Two PETA vegan ambassadors distributed vegan food to passers by in the Romanian capital, the latest stop in a tour including the United States, Russia and Turkey aimed at promoting a vegan lifestyle. The sign reads in Romanian “start fresh: become vegan”. (Photo by Andreea Alexandru/AP Photo)

General view at the Red Bull Music Academy x Mangrove float at Notting Hill Carnival on August 28, 2017 in London, England. The Notting Hill Carnival has taken place since 1966 and now has an attendance of over two million people. (Photo by Tristan Fewings/Getty Images for RedBull)

In this handout photo provided by Warner Brothers Pictures and Village Roadshow Pictures, Tom Cruise plays Lieutenant Colonel Bill Cage, a soldier who replays his last day while trying to fight aliens, in director Doug Liman's “All You Need Is Kill”. The film is set to premiere on March 14, 2014. (Photo by David James/Warner Brothers Pictures)

America in the 1970s: Texas. Motorcyclist loading his possessions onto a truck with the help of his friends in Leakey, May 1973. (Photo by Marc St. Gil/NARA via The Atlantic)

A Snowboarder participates in a waterslide contest, which consists of gliding over a water pool embedded in snow, during the closing event of the ski resort of Nendaz, southwestern Switzerland, Monday, April 21, 2014. (Photo by Maxime Schmid/AP Photo/Keystone)

Chris “Birdman” Andersen poses for Getty Images photographer Mike Ehrmann during the Miami Heat's Media Day at AmericanAirlines Arena, on September 30, 2013. (Photo by Gary Coronado/The Palm Beach Post)

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In this photo provided by The Daily Free Press and Kenshin Okubo, people react to an explosion at the 2013 Boston Marathon in Boston, Monday, April 15, 2013. (Photo by Kenshin Okubo/AP Photo/The Daily Free Press)

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