The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A Palestinian demonstrator jumps in the air during clashes with Israeli riot police on May 13, 2011 in the East Jerusalem neighbourhood of Issawiya, Israel. Palestinians began marking the “Nakba” or “catastrophe” which befell them following Israel's establishment in 1948. (Photo by Uriel Sinai/Getty Images)

A Palestinian protester sets fire to himself as he throws a molotov cocktail during clashes with the members of the Israeli armed forces in the West Bank city of Hebron, 13 October 2015. The past 12 days have seen the worst spell of street violence in Israel and the Palestinian areas in years, stirred in part by Muslim anger over perceived changes to the status quo observed at a disputed Jerusalem holy site. Sixteen Palestinians from the West Bank and Jerusalem have been killed, but more than half of them have been attackers shot dead after or during attempts to stab Israelis. (Photo by Abed Al Hashlamoun/EPA)

This picture taken on November 1, 2014 shows Japanese body-painting artist Hikaru Cho (L) adding the finishing touches to a body painting of fingers sticking out from prison cell bars on the head of Ryonosuke Tanaka during “Tokyo Designers Week” in Tokyo. Cho, 21, was born to Chinese parents in Japan and burst onto Tokyo's art scene when she entered the city's Musashino Art University in 2012. Cho's ultimate ambition is to paint an entire – and naked – body. (Photo by Yoshikazu Tsuno/AFP Photo)

A Colombian Nukak Maku Indian boy gestures in a refugee camp at Agua Bonita near San Jose del Guaviare of Guaviare province September 3, 2015. Since emerging from the jungle in 2005, half naked and carrying blowpipes, the Nukak have lived in settlements near the frontier town of San Jose del Guaviare, a humid outpost in the Amazon 400 km (250 miles) southeast of the capital Bogota. (Photo by John Vizcaino/Reuters)

A man watches Israeli Air Force planes fly over the Mediterranean Sea from a beach at Tel Aviv during an aerial show as part of celebrations for Israel's Independence Day to mark the 66th anniversary of the creation of the state, May 6, 2014. (Photo by Nir Elias/Reuters)

Israelis protest against gender segregation and violence towards women by ultra Orthodox Jewish extremists on December 27, 2011 in Beit Shemesh, Israel. The protest comes following a series of incidents that have seen women being forced to sit at the back of segregated buses, being forced to walk only on certain sides of the road and the harrassment of schoolgirls due to their choice of attire. (Photo by Uriel Sinai/Getty Images)

Actors from the Israeli theatre group Orto-Da perform during their show titled “Stones”, at a theatre in Tel Aviv March 10, 2015. Inspired by Nathan Rapoport's Warsaw Ghetto Uprising Monument, the play tells a story from the point of view of the sculptures in the monument. (Photo by Amir Cohen/Reuters)