A South Korean diver wearing a little mermaid costume performs in a tank ahead of the “Chuseok” national holiday, at the Coex Aquarium in Seoul, South Korea, 26 August 2022. Chuseok is the autumn harvest celebration of the Lunar Calendar and is one of Korea's biggest traditional holiday, which falls on 10 Setpember this year. (Photo by Jeon Heon-Kyun/EPA/EFE)

A diver wearing a Santa Claus costume feeds a sunfish to attract visitors at the Hakkeijima Sea Paradise aquarium in Yokohama, suburban Tokyo on December 17, 2014. Christmas attractions will be held till Christmas Day. (Photo by Yoshikazu Tsuno/AFP Photo)

Divers wearing mermaid costumes take part in the first Chinese Mermaid Performance Contest at Atlantis resort on December 21, 2021 in Sanya, Hainan Province of China. (Photo by Luo Yunfei/China News Service via Getty Images)

A diver wearing a Santa Claus costume swims with fishes in a large tank during an underwater performance for the upcoming Christmas celebration at Hakkeijima Sea Paradise in Yokohama, south of Tokyo, Japan on December 1, 2022. (Photo by Kim Kyung-Hoon/Reuters)

A Sydney Aquarium diver uses a vacuum to clean the gravel in the Great Barrier Reef tank as a Ray Shark swims by September 26, 2006 in Sydney, Australia. The Aquarium is undergoing its annual spring clean to prepare for the school holidays using vacuums, along with sea creatures like Sea Cucumbers, Sea Urchins, Cleaner Wrasse Fish and Sea Stars to help complete the job. (Photo by Ian Waldie/Getty Images)

Impressive images of these alien-like creatures were captured underwater – photographer Cai Songda is a keen diver and did not miss the chance to snap pictures of the unique “aliens”. Here: A Tremoctopus Gracilis in the waters around Anilao, Philippines. (Photo by Cai Songda/Caters News Agency)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.