The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Illustragram is a project created by brazilian Bruno Alves. In his drawings he incorporates real objects that interact with the characters, the results are adorable.

“Itasha (痛車), literally “painmobile”, is a Japanese term for an otaku fad of individuals decorating the bodies of their cars with fictional characters of anime, manga, or video games (especially bishōjo game or eroge). These characters are predominately “cute” female. The decorations usually involve paint schemes and stickers. Automobiles are called Itasha, while similar motorcycles and bicycles are called itansha (痛単車) and itachari (痛チャリ), respectively”. – Wikipedia


Photo: A visitor takes pictures of an anime-decorated «Itasha» car displayed during the “Moe Fes in Washimiya” at Washimiya Town Hall on July 18, 2009 in Washimiya, Saitama, Japan. Itasha, a word derived from “itai” (painful) and “sha” (car), are vehicles decorated with mostly female characters from Japanese manga, anime and video games. (Photo by Kiyoshi Ota/Getty Images)

A man dressed as “El Chapulin Colorado”, a character by screenwriter Roberto Gomez Bolanos, performs for fans and media as they wait for the arrival of the funeral van carrying the body of Bolanos, at Mexican media company Televisa in Mexico City November 29, 2014. Mexican actor and screenwriter Roberto Gomez Bolanos, one of Latin America's most beloved comedians, whose slapstick acts charmed fans from Spain to Argentina for over four decades, died on Friday at the age 85. Known as “Chespirito”, a word play on “Little Shakespeare” for his diminutive stature and his prolific scripts, Gomez Bolanos created some of the region's most enduring comic characters. (Photo by Carlos Jasso/Reuters)

An alert-looking Maine Coon during the Grand Prix Royal Canin cat exhibition in Moscow, Russia on December 4, 2016. The breed’s origin is unknown, but one legend claims it is descended from cats brought to the US by an English seafarer called Captain Coon. (Photo by Dmitry Serebryakov/TASS)

A man lying on the ground is assisted by French policemen during clashes bewteen English and Russian supporters in the Old Port of Marseille, France, Saturday, June 12, 2016, before the UEFA EURO 2016 group B match between England and Russia. (Photo by Daniel Dal Zennaro/ANSA via AP Photo)

Britain's Red Arrows airplane display team perform during D-Day commemorations in Portsmouth in southern England on June 5, 2014. Several hundred surviving veterans of the 1944 D-Day landings are commemorating the 70th anniversary of the mission on both sides of the English channel. (Photo by Carl Court/AFP Photo)

In this Sunday, March 2, 2014 photo, animal barber Mohamed Mahmoud shaves a customer's initials onto the rump of a donkey in Cairo, Egypt. Clients typically request for regular trims to keep animals cool in the summer, initials in English letters, and patterns – but sometimes they give Mahmoud full creative license. (Photo by Maya Alleruzzo/AP Photo)