While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

Police detain demonstrators during an action against Russia's attack on Ukraine in St. Petersburg, Russia, Monday, February 28, 2022. Protests against the Russian invasion of Ukraine resumed on Monday, with people taking to the streets of Moscow and St. Petersburg and other Russian towns despite mass arrests. (Photo by Dmitri Lovetsky/AP Photo)

Firefighters and military officials rescue one of the missing residents from the underground parking lot of an apartment building in Nam-gu, Pohang-si, Gyeongsangbuk-do, which was submerged in heavy rain caused by Typhoon Hinnamno in Pohang, South Korea, 07 September 2022. According to fire authorities, two people were rescued alive and three bodies found out of seven people who were reportedly missing in the incident. (Photo by Kim Hee-Chul/EPA/EFE)

In this image released on October 1, Russian model Irina Shayk is seen onstage during Rihanna's Savage X Fenty Show Vol. 2 presented by Amazon Prime Video at the Los Angeles Convention Center in Los Angeles, California; and broadcast on October 2, 2020. (Photo by Jerritt Clark/Getty Images for Savage X Fenty Show Vol. 2 Presented by Amazon Prime Video)

(L-R) Russian actor Semyon Serzin, Russian actor Yuriy Borisov, Russian actress Yuliya Peresild, Russian actor Yuri Kolokolnikov, Russian actor Ivan Dorn and Russian actress Chulpan Khamatova jump as they arrive for the screening of the film “Petrov's Flu” at the 74th edition of the Cannes Film Festival in Cannes, southern France, on July 12, 2021. (Photo by Johanna Geron/Reuters)

A woman tries to catch snowflakes with her tongue during a snowfall on Chandragiri Hills in Kathmandu, Nepal on January 23, 2019. (Photo by Navesh Chitrakar/Reuters)

This picture taken on December 31, 2017 shows an Indian sadhu preparing food at a camp at Sangam, ahead of the Magh Mela festival, in Allahabad. The Magh Mela, which is known as a mini-Kumbh Mela, is scheduled to start January 2 and continue until February 13 with auspicious bathing dates throughout the 45 day period. (Photo by Sanjay Kanojia/AFP Photo)