A protester runs from a jet of water shot from a police water cannon in the courtyard of the University of Santiago, during clashes between students and police, in Santiago, Chile, Thursday, May 14, 2015. In the capital and other cities across the country, high school and university students marched, for the second time this year, to demand education reform. (Photo by Luis Hidalgo/AP Photo)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

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