English fashion model Daisy Lowe attends day ten of the Wimbledon Tennis Championships at All England Lawn Tennis and Croquet Club on July 11, 2019 in London, England. (Photo by Paul Edwards/The Sun)

To draw the public's attention to a new line of bathing suits, a Tokyo department store used live models to show off the suits on June 5, 1950. The rain didn't bother the curious, and both the girls and the crowd seemed to like the idea of staring at each other through the glass. (Photo by AP Photo via The Atlantic)

Ladies enjoyed themselves last night – while keeping safe with their face masks on in Liverpool, United Kingdom on Saturday, December 5, 2020, after coronavirus restrictions were eased following the end of the second national lockdown. (Photo by London News Pictures)

A student participates in celebrations ahead of the Janmashtami festival, which marks the birth anniversary of Lord Krishna in Mumbai, India, August 23, 2016. (Photo by Danish Siddiqui/Reuters)

An election poster calling for the legalisation of marijuana and featuring internet meme “Grumpy Cat” hangs outside the Pirate Party's campaign headquarters in Berlin on August 16, 2013. The Pirates, who to everyone's surprise were elected into Berlin's regional parliament in September 2011, are trying to capitalise on their recent electoral gains in upcoming parliamentary elections, running on a platform of transparency in government. Germany goes to the polls on September 22, 2013. Placard reads: “Hurry up, my dope is everything”. (Photo by John Macdougall/AFP Photo)

A demonstrator wearing a mock school uniform costume is pictured next to a traffic police officer during a rally held to support women's rights to an abortion in Santiago, Chile, July 25, 2015. (Photo by Ivan Alvarado/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A robot Ecce by the Robot studio is pictured at the world's largest industrial technology fair, the Hannover Messe, in Hanover April 13, 2015. (Photo by Wolfgang Rattay/Reuters)