Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A woman uses a virtual reality (VR) headset to view images by Mexican painter Frida Kahlo in Mexico City, Mexico, 23 May 2018. The technological giant Google launched the “The Faces of Frida”, an interactive digital exhibition that treasures the heartrending work of the Mexican artist to tell her story from different points of view, with attention to the invisible details. (Photo by Sashenka Gutierrez/EPA/EFE)

Demonstrators hold masks depicting Colombian citizen Mile Virginia, who was murdered along with photojournalist Ruben Espinosa and three other women, during a protest in Mexico City, August 16, 2015. Espinosa, a prominent Mexican news photographer was among five people found dead in a middle-class neighborhood of the capital on July 31, 2015. Espinosa, who worked for the weekly magazine Proceso and the photo agency Cuartoscuro, had sought shelter in Mexico City earlier this summer saying he had been followed and threatened in the eastern state of Veracruz. (Photo by Tomas Bravo/Reuters)

People fancy dressed as “Catrina” take part in the “Catrinas Parade” along Reforma Avenue, in Mexico City on October 22, 2017. Mexicans get ready to celebrate the Day of the Dead highlighting the character of La Catrina which was created by cartoonist Jose Guadalupe Posada, famous for his drawings of typical local, folkloric scenes, socio- political criticism and for his illustrations of “skeletons” or skulls, including La Catrina. (Photo by Ronaldo Schemidt/AFP Photo)

A man hugs a child at the Santuario de Nuestra Senora de Guadalupe during a celebration on the Virgin of Guadalupe Day in Guatemala City, December 12, 2015. According to Catholic believers, December 12 marks the anniversary of the apparition of the Virgin of Guadalupe at the Cerro del Tepeyac in Mexico. (Photo by Jorge Dan Lopez/Reuters)

Wearing a mariachi hat, candidate Clara Brugada, who is running as a delegation leader under the ruling party Morena, smiles as she greets supporters on the last day of campaigning ahead of the June 6 mid-term elections, in the Iztapalapa borough of Mexico City, Wednesday, June 2, 2021. (Photo by Marco Ugarte/AP Photo)

A boy sitting with his family looks up at a traditional Chinelo costumed dancer during a celebration 40 days after the birth of Jesus, in Xochimilco on the outskirts of Mexico City, February 2, 2015. The tradition of the Chinelo dates back to colonial times and the outfits and masks, which are supposed to resemble the faces of the Europeans and always sport an uptilted beard, became more elaborate between the 1800s and 1900s to make fun of the upper social classes. (Photo by Edgard Garrido/Reuters)

People are seen in the crowd as Serbian Emir Kusturica & The No Smoking Orchestra performs during the third day of the Mexican musicial festival Vive Latino, at the Foro Sol in Mexico City, on March 29, 2014. (Photo by Alfredo Estrella/AFP Photo)