Yenny Mamani "Marta la Altena", top, grabs Leonor Cordova "Angela la Simpatica" in a hold during a Bolivian wrestling Cholitas fight in Madrid, Spain, Thursday October 8, 2015. (Photo by Paul White/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Katie Loynes of the Blues attempts to mark the ball during the AFLW Preliminary Final match between the Carlton Blues and the Fremantle Dockers at Ikon Park on March 23, 2019 in Melbourne, Australia. (Photo by Mike Owen/Getty Images)

Stiliana Nikolova of Bulgaria performs her ball exercise in the final of the individual competition of the 40th European Rhytmic Gymanstics Championships in Budapest, Hungary, 25 May 2024. (Photo by Tibor Illyes/EPA)

Revelers run through the festival grounds to see the next show at the Governors Ball music festival at Corona Park in the Queens borough of New York City, U.S., June 9, 2024. (Photo by Cheney Orr/Reuters)

People fight for the ball as they take part in a mud football match during a festival for celebrating harvest in a village in Jinhua, Zhejiang Province, China September 24, 2017. (Photo by Reuters/China Stringer Network)

Beyonce and Jay-Z leave Rihanna's 3rd Annual Diamond Ball at Cipriani Wall Street on September 14, 2017 in New York City. (Photo by James Devaney/GC Images)