To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Host Jennifer Lopez performs during the 2015 American Music Awards in Los Angeles, California November 22, 2015. (Photo by Mario Anzuoni/Reuters)

American rapper from Memphis GloRilla attends the Billboard Women in Music Awards in Inglewood, California on March 7, 2024. (Photo by Mario Anzuoni/Reuters)

English actress Florence Pugh attends the 13th Governors Awards in Los Angeles, California, U.S., November 19, 2022. (Photo by Mario Anzuoni/Reuters)

People gather for the second annual “Cat Beauty Festival” organized by Royal Veterinary Hospital in Sulaymaniyah, Iraq on July 2, 2025. Around 200 cats participated in the event, where the first round was determined by social media votes. The winner, a cat named “Gule Rana”, was selected by a jury. The festival aims to promote animal love and raise awareness about feline care. (Photo by Fariq Faraj Mahmood/Anadolu via Getty Images)

Dancers perform at the Harajuku Omotesando Super Yosakoi Dance festival in Shibuya, Tokyo on August 27, 2022. Super Yosakoi festival, is a two day festival that sees thousands of dancers, in hundreds of teams, energetically perform this unique Japanese dance style that combines traditional and more modern elements of movement and costume. (Photo by Damon Coulter/SOPA Images/Rex Features/Shutterstock)

Detail of a sand sculpture of Pirates of the Caribbean is seen as pieces are prepared as part of this year's Hollywood themed annual Weston-super-Mare Sand Sculpture festival on March 26, 2013 in Weston-Super-Mare, England. Due to open on Good Friday, currently twenty award winning sand sculptors from across the globe are working to create sand sculptures including Harry Potter, Marilyn Monroe and characters from the Star Wars films as part of the town's very own movie themed festival on the beach. (Photo by Matt Cardy)