While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Women's International Football, England team train for England v France match. Picture shows young footballer Jeannie Allott. Jeannie Alott was England youngest ever female goal scorer. At the age of sixteen years, and one day, she scored in the first official England v Scotland match in Greenock, Scotland on the 18th November 1972. Scotland (2) – England (3) Picture taken 6th November 1974. (Photo by Monte Fresco/Mirrorpix)

Female Naval Academy plebes perform push ups with a twelve foot log on top of them during the annual Sea Trials May 17, 2016 at the Naval Academy in Annapolis, Maryland. The Naval Academy freshman class endures 14 hours of rigorous physical and mental challenges during the annual Sea Trials training exercise as part of the culmination of their freshman year at the academy. (Photo by Win McNamee/Getty Images)

A little boy shouts “Earthquake!” during a shouting contest, part of the annual evacuation drill on the National Disaster Prevention Day on September 1, 1986. The contest was aimed at teaching youngsters the importance of telling neighbors quickly and loudly of a disaster when it hits. The drill is annually conducted through out the country on the day marking the anniversary of the Great Kanto Earthquake that hit the Japanese capital and its vicinity on September 1, 1923, killing more than 104,000 people. (Photo by Sadayuki Mikami/AP Photo)

Actress Janina Gavankar attends OK! Magazine Pre-Oscar Party – Arrivals at Greystone Manor Supperclub on February 23, 2012 in West Hollywood, California. (Photo by Allen Berezovsky/Getty Images)

In this October 6, 1976, file photo, a right-wing student, center foreground, draws his arm back to strike a captured and wounded leftist student being taken by police to an ambulance in during a student massacre in Bangkok, Thailand. This year’s anti-government protests are seeking new elections, a more democratic constitution and an end to intimidation of political activists. Their speeches have repeatedly highlighted the 1976 tragedy, piquing the interest of the current generation in what their forebears faced. (Photo by Neal Ulevich/AP Photo/File)

A New York window cleaner strapped to the side of The RCA Building in the Rockefeller Center, with St Patrick's Cathedral below him to the left. (Photo by William Lovelace/Express/Getty Images). 2nd May 1961

Youth council member Mia Buckles plays with 18-month-old Kobe Buckles-Benson as Canada's Prime Minister Justin Trudeau visits the Cowessess First Nation, where a search had found 751 unmarked graves from the former Marieval Indian Residential School near Grayson, Saskatchewan, Canada on July 6, 2021. (Photo by Shannon VanRaes/Reuters)