A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Yalena Leuliette, 7, of Greenbelt, Md., throws seeds from a cattail plant up in the air as she plays while visiting the Kenilworth Aquatic Gardens in northeast Washington, on Sunday, August 9, 2015. Leuliette visits the public garden with her parents a few times a year. (Photo by Jacquelyn Martin/AP Photo)

Hugo Belleri (L), a three-year-old boy and the youngest Gilles of Binche, takes part in the parade of Young Gilles of Binche during the carnival event in Binche February 17, 2015. The Binche carnival, a UNESCO World Heritage event, is the biggest and the liveliest annual event in Belgium. Up to 1,000 Gilles parade in the city centre of Binche, wearing a red, yellow and black medieval costume hung with bells and decorated with fluffy lace at the neck, wrists and ankles. (Photo by Yves Herman/Reuters)

Maharashtrian women dressed in traditional costumes attend celebrations to mark the Gudi Padwa festival in Mumbai March 21, 2015. The festival marks the beginning of the new year for Maharashtrians and is celebrated widely in Maharashtra and in the Konkan region. (Photo by Danish Siddiqui/Reuters)

Jimmy Bryan of Phoenix, Ariz., gets the checkered victory flag at the Indiana State Fairgrounds September 17, 1955 as he wins the “Hoosier Hundred” for the second consecutive year. Bryan averaged 83.98 miles an hour for the 100-lap, 100-mile AAA big car race. (Photo by AP Photo)

Ricky Martin perfoms "La Mordidita" during the Latin Recording Academy Person of the Year gala honoring Brazilian singer Roberto Carlos in Las Vegas, Nevada November 18, 2015. (Photo by Mario Anzuoni/Reuters)

Thousands flock to Bondi Beach for the traditional expats Christmas Day celebration in Sydney, Australia, 25 December 2014. Expats of all nationalities have been flocking to Bondi Beach for Christmas Day for many years. (Photo by Dean Lewins/EPA)