Artists perform during the traditional costume parade during the 190th edition of the Oktoberfest beer festival in Munich, southern Germany on September 21, 2025. The world's biggest beer festival Oktoberfest runs until October 5, 2025. (Photo by Michaela Stache/AFP Photo)

A server carries mugs during a barrel tapping at a beer garden near Theresienwiese where Oktoberfest would have started today as COVID-19 continues in Munich, Germany, September 19, 2020. (Photo by Andreas Gebert/Reuters)

American singer-songwriter Madison Beer attends Spotify's 2024 Best New Artist Party at Paramount Studios on February 01, 2024 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for Spotify)

Tim Macpherson is a UK based advertising photographer who started his career shooting Editorial for magazines. His works are published in best advertising photographers book Lurzers. He works for The sunday times, Nikon, phillips etc. Photoset is short, but very creative.

Artist Joe Hill poses on his 3D artwork, from the “Joe and Max” project as part of an advertising campaign, during its presentation at a park in Moscow, Russia, July 4, 2015. (Photo by Sergei Karpukhin/Reuters)

English-Albanian singer and songwriter Dua Lipa in the new advertising campaign for “Pepe Jeans” Autumn/Winter 19 on September 5, 2019. (Photo by Planet Photos)

In a country where some 200 breweries produce well over 1,000 different beers, surely no one is considering brewing their own? Wrong. Here: Arnaud Laloy, member of the Belgian Homebrewers association, adds hop in the brewing process to create his own beer in the garage of his house in Neufchateau, Belgium, August 11, 2016. (Photo by Francois Lenoir/Reuters)

A worker puts up an advertising billboard for a recruiting company, featuring what resembles US President Donald Trump, in Zagreb, Croatia, Saturday, November 7, 2020. (Photo by Darko Bandic/AP Photo)