People take pictures of 30 Rockefeller Plaza as it is lit in the colors of the Democratic and Republican parties ahead of the U.S presidential election in Manhattan, New York, U.S., November 7, 2016. (Photo by Andrew Kelly/Reuters)

Desiree Urban is painted at Columbus Circle as body-painting artists gathered to decorate nude models as part of an event featuring artist Andy Golub, Saturday, July 26, 2014, in New York. Golub says New York was the only city in the country that would allow his inaugural Bodypainting Day. (Photo by John Minchillo/AP Photo)

Kevin Kvasnicka (L) and Jesse Gonzales openly carry firearms as they watch U.S. Republican presidential nominee Donald Trump speak on a big screen television along East 4th street during the Republican National Convention in Cleveland, Ohio, U.S., July 21, 2016. (Photo by Adrees Latif/Reuters)

Supporters of former Democratic presidential candidate Bernie Sanders hold up posters at a “Black Men For Bernie” rally to gain support for third party candidates and protest the DNC during the 2016 Democratic National Convention on July 27, 2016 in Philadelphia, Pennsylvania. (Photo by Patrick T. Fallon/AFP Photo)

A supporter welcomes US army convoy as it enters Czech Republic in Harrachov, Sunday, March 29, 2015. The “Dragoon Ride” convoy started last week from Estonia and passed through Latvia, Lithuania and Poland before entering the Czech Republic on a return journey to a German base. (Photo by Petr David Josek/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Actress Lindsay Lohan and DJ Samantha Ronson attend the Charlotte Ronson Spring 2009 fashion show during Mercedes-Benz Fashion Week at The Promenade in Bryant Park on September 6, 2008 in New York City. (Photo by Stephen Lovekin/Getty Images for IMG)