Children play inside China's first official Hello Kitty restaurant in Shanghai, China, April 9, 2016. Mainland China's first official Hello Kitty-themed restaurant has opened its doors to customers in Shanghai, serving a variety of food with the famed kitten character’s designs. Hello Kitty Bistro Bianco comes after the opening of Hong Kong's official Hello Kitty restaurant last year and the Hello Kitty theme park in Zhejiang province. (Photo by Aly Song/Reuters)

Revelers celebrate during fireworks marking the start of the New Year on Copacabana beach on January 1, 2017 in Rio de Janeiro, Brazil. Brazilian revelers traditionally dress in white to honor the New Year's holiday along with the Brazilian Goddess of the Sea- Iemanja. (Photo by Mario Tama/Getty Images)

Attendants arrive at an inauguration ceremony of a Hello Kitty amusement park in Anji, Zhejiang province November 28, 2014. With an investment of $325 million, Hello Kitty Park will be China's first large scale amusement park scheduled to open to the public on New Year's day. According to state media, there are nearly 60 theme parks being built across China at the moment. (Photo by Carlos Barria/Reuters)

A leopard skin burns as Indian officials and activists burn wildlife contraband including tiger and leopard skins, and bones as part of a campaign to save the tiger in Mumbai, India, Tuesday, July 30, 2013. Despite conservation efforts, tiger numbers in India have declined due to rampant poaching of the cats for their valuable pelts and body parts that are highly prized in traditional Chinese medicine. (Photo by Rafiq Maqbool/AP Photo)