Chocolate is the greatest gift the Earth has given us. The dessert table would be a sad sight without it. It’s so beloved, so appreciated, that the Swedish scientist who named the cocoa plant that gives us chocolate called it Theobroma cacao, which means “food of the gods”. Here: Farmer holding a freshly cut cocoa bean pod, revealing the pulp and seed inside on a rainforest farm. (Photo by Doug McKinlay/Getty Images)

A young female polar bear came to the vessel, which was stopped and shut down in fast ice on the island of Spitsbergen in the Svalbard Archipelago, Norway. She was playing right in front of cameras entertaining people.

Two robotic legged squad support system (LS3) machines by the Defense Advanced Research Project Agency follow a technician during a demonstration at Joint Base Myer-Henderson Hall, Virginia, on September 10, 2012. (U.S. Marine Corps photo by Sgt. Mallory S. VanderSchans via The Atlantic)

An elephant mahout (trainer) lies on his elephant his feet resting on its ears as it rests and eats prior to opening day's play at the King's Cup Elephant Polo Tournament 2014 held near Bangkok, in Samut Prakan province, Thailand, 28 August 2014. The annual charity tournament runs until 31 August and involves 51 elephants who normally live on the streets and are used for begging. Sixteen competing elephant polo teams from 40 different nations take part in the charity event directed at raising funds to improve the lives of the elephants and elephant conservation in general. (Photo by Barbara Walton/EPA)

A chicken has invaded the pitch at Blackburn Rovers during a Championship football match against Burnley.

An image of the popular video game “Angry Birds” is displayed on an iPod Touch on March 18, 2011 in San Anselmo, California. The “Angry Birds” mobile device video game developer Rovio is begnning the process of seeking an initial public offering (IPO). (Photo Illustration by Justin Sullivan/Getty Images)

The Empire State Building towers over the Manhattan skyline as tourists gather on the observation deck of Rockefeller Center on February 13, 2012 in New York City. The owner of the Empire State Building, Malkin Holdings, plans to raise up to $1 billion in an initial public offering on the 102 story Manhattan landmark. (Photo by John Moore/Getty Images)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.